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WHY SHOULD I
Auction frequently produces a sale for an
amount higher (and in some instances, significantly higher)
than utilizing the traditional method.
Many times, there simply is no substitute for forced competition
in the form of open-call bidding.
Even in instances in which the sales price may turn out to be
lower via auction, however, have you considered how much more
valuable that IMMEDIATE offer (with no
contingencies) may be worth
compared with an UNKNOWN offer that will HOPEFULLY be larger
down the road? Specifically, what's it costing
NOT to deploy
auction? Let's look at that a little more carefully.
Extended marketing periods often generate a mentality that a
property is "tainted," that the asking price is way too high,
and/or that some unknown factor is inhibiting a sale.
Also, the seller incurs significant costs while this mentality
Auction, especially when deployed
EARLY in the marketing process,
the buyer AND
the seller benefiting. How?
The seller stops the carrying
costs and realizes more by investing the proceeds.
The buyer obtains
a lower price via a
SERIOUS, UNCONDITIONAL, IMMEDIATE, ALL-CASH offer.
Consider a typical $400,000-appraised home in an upper-scale
subdivision. John Q. Seller, who built a new home, owes $250,000 on
table below outlines John's carrying costs:
of Owning Property
||( $ 120)
||( $ 289)
|Water, Sewer, and
Solid Waste Monthly Charge
(Thermostat kept at 75 in summer and 65 in winter)
||( $ 145)
Costs (spread out evenly over the year)
(after taxes, rate assumed to be 6.5% with 30% tax rate)
Maintenance Costs (Wall St. Journal says average is 1.25% of
Costs of Continuing to Own Property
Carrying costs add up fast ($27,000 a year above).
Even if nothing is owed, interest is foregone on the property's
value. At a tax-free, AAA, insured LA municipal rate
of 4.9%, the foregone interest is $1,429 A MONTH at a sales
price of $350,000 ($486 MORE
than incurred by the homeowner with debt).
That's why sellers should weigh carefully what an offer
TODAY is worth against what an offer
has to be worth later
to break even.
Above, a seller rejecting a $350,000 offer
must receive a $363,300 offer six months later to
come out ahead. Auction specializes in
producing IMMEDIATE OFFERS (with NO contingencies)!!!