So glad you asked! Auction advertising is
HIGHLY focused on the PROPERTY
(not an agent). It is also designed to be glaring and grab attention.
Let's look at the specific advertising media utilized to
promote your auction.
As ASF noticed a marked decline in the readership of newspapers, we
reacted by diversifying our advertising media for promoting our
auctions. Accordingly, we now often run 30-second television commercials promoting upcomig
auctions. To see an example, merely view the YouTube video
below, which represents a commercial we ran to promote an absolute
auction in Wedgewood Subdivision in Baton Rouge which transpired on
February 24, 2011.
3. High Visibility Signage.
often attract more bidders than any other media. Why?
Because they stand out!!
A "traditional" real estate sign is boring (i.e. "For sale, agent
name, firm name, phone #."). Compare that with a
"Let's get it on" auction sign,
one of which can be viewed by
4. Extensive Internet Advertising on ASF's
The internet is the SINGLE best
informative tool which has revolutionized not only the
auction business (consider E-bay) but most other industries as well.
For us, it allows quick
dissemination of explicit detail, including
extensive property photos and
detailed directions. To see a typical internet
6. Email Broadcasting to ASF Email Property
The best and fastest way we disseminate auction information is via
email. Thereby, folk on our alert list often get information
five or six days before the first ad runs in the newspaper.
If you wish
to be added to our AUCTION PROPERTY ALERT E-mail List,
receive email property alerts before they even appear in print
7. Internet Advertising via Craigslist.
Craigslist continues to erode the audience of print media's
classified sections (particularly among younger audiences).
Accordingly, all ASF auctions are placed on Craigslist.
8. Promotional Flyers Mailed and
Not everyone has joined the digital age and, although declining
in significance as a medium for disseminating auction
information, promotional flyers still have a place for those who
aren't wired. Accordingly, we provide colorful flyers
which are mailed out to folk who haven't indicated they check
email frequently. These flyers are also made available for
printing off the web. To see a promotional flyer,
<Requires Adobe Reader. If you don't have
it, Click on Adobe Icon>:
In summary, auction marketing is
intense and high-profile. Even with all of
this promotion, there's one other
major advertising medium:
People talk about auctions, both before and after.
It's a high-profile affair and that's by design! Come out
and join us at our next event! We'd love to see you there.
What's the cost of this advertising? At rates in effect as of
July 2013, typically between $1,700 and
$2,900, depending upon the type of property and resources deemed
required to promote the property properly.